Last weekend, I had the opportunity to drop in on the newest running store in town - Reno Running Company, located in the Summit Sierra Mall at the south end of town. The new store was opened by local triathlete Matt Balzer, and is patterned on the popular and successful Boulder Running Company stores in Colorado.
The store is set in the middle of the Summit complex, kind of in between the main strip mall and the movie theater area. It's easily identifiable, and there's a small parking lot out front as well as a larger one in back.
They've also got a nice selection of minimalist shoes; in their own section -
A great feature of the store which I didn't have the opportunity to test out is the two treadmills they have for testing out shoes. These are both fitted with some video capabilities (the screens behind them) to assess peoples strides and foot strikes. Pretty cool, and I can't wait to take advantage of that technology at some point.
So, definitely worth a visit. The store's website isn't quite up and running, but they are pretty active on their Facebook page, so check them out there.